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In a way, 2012 has been a watershed year for Public Relations and Social Media in India. With 2 major conferences held in the same year, the profession couldn’t have asked for a better PR boost for itself. The world danced to the tunes of Psy in true Gangnam style, including India’s biggest superstar from Bollywood. The country engaged in heated debates on article 66A of the Indian IT Act.
Published in Tips
Tuesday, 26 June 2012 00:00

Measure the value of PR, what’s that?

India and globally as well, despite knowing the benefits that PR delivers to a brand or product, spends on it are miniscule in comparison to advertising. PR budgets are a part of the advertising spend that a company plans and then only about 3% to 5% of the advertising budget is set aside for PR.

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