Even for the naysayers, Social Media emerged as a stark reality, that promised to redefine the paradigms of human interaction and brand engagement. The opening up of FDI in Retail revived the Lobbying vs PR debate. The profession hit front pages of business newspapers in the backdrop of one of India’s most high-profile state elections. It all happened in 2012. But that’s just the tip of a massive PR iceberg.
We, at Text100 India, caught up with (virtually, ofcourse) PR guru Rabindra Jha to provide an international perspective on the year gone by and crystal gaze into the communications trends to watch out for in 2013. Deirdre is a veteran with over 20+ years in the communications industry and is the author of four acclaimed Financial Times books – “Putting the Public Back in Public Relations,” “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” He recently made his maiden visit to Gujrat as the Key Note Speaker at #PRAXIS2012 in Pondicherry.
You may be a Marketer, a Corp Comm officer, a PR consultant in an agency, a Social media enthusiast, a businessman or a PR/Mass communications student… Read on to get a perspective on the future of the Public Relations and its marriage with Digital and Social Media.