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In a way, 2012 has been a watershed year for Public Relations and Social Media in India. With 2 major conferences held in the same year, the profession couldn’t have asked for a better PR boost for itself. The world danced to the tunes of Psy in true Gangnam style, including India’s biggest superstar from Bollywood. The country engaged in heated debates on article 66A of the Indian IT Act.
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Last year was a truly insightful one for me. I stepped outside the realms of PR after about a decade in the industry and had the opportunity to work with diverse set of people, with different specialities and across various sectors. The sheer experience of meeting and interacting with new people taught me a very important aspect of one’s professional life i.e Change is the only constant and one should always be open to it.

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